+ DIAGNOSIS: Advances in the field of genomics are creating new tests for diseases and drug reactions. How about a Priceline for nonemergency surgery? Or an online reservation system for doctors'Īppointments, à la Open Table? In the pages that follow, we'll show you where smart entrepreneurs are putting their money - and tell you what you need to know to get in on the But as always, the real opportunity lies with services not yet invented. That means you'd better shop around before opting for a $2,000 MRI.įree to buy health care like anything else, tech-savvy consumers are looking at the next generation of medical services, everything from online genetic testing to Wal-Mart medicalĬlinics. Health-care budget from your employer and manage your expenses accordingly. Thanks to health savings accounts, people are moving over to "consumer-directed health plans" - you, the patient, get a They're starting to control their own medical spending.
First they used the Net to educate themselves and shake up the medical establishment's Marcus Welby-era doctor-knows-best mentality. Know, the ones formerly known as patients. Instead, if you're looking to start a health-related business, focus on the real customers - you To drag doctors, insurers, and hospitals into the Internet age. So where's the opportunity in that? Everywhere. (Business 2.0 Magazine) - We all know the health-care system is a $2 trillion dinosaur of the way-old economy.
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